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GROWING YOUR FACEBOOK GROUP: BEGIN WITH THE END IN MIND

Facebook groups may be used for a wide variety of reasons, but some popular ones for companies include networking reasons, creating customer relationships, and cultivating brand ambassadors, or supporting consumers in need as a support center. Setting a goal before building your Facebook community is always good practice.

Begin with the End in Mind

Begin with the end in mind means to begin each day, task, or project with a clear vision of your desired direction and destination, and then continue by flexing your proactive muscles to make things happen. This is a principle based on imagination–the ability to envision in your mind what you cannot at present see with your eyes. It is based on the principle that all things are created twice. There is a mental (first) creation, and a physical (second) creation. You have to make a conscious effort to visualize what your Facebook group is really for in order for you to grow it. To begin with the end in mind is your plan for success.

First, mental creation…

So to grow your Facebook group, be sure to be clear on the following questions:

  1. What is its purpose?

Understanding why you want a Facebook group will help you sell and grow it better. To what niche should this be appealing? Which questions will he be answering? Why are people going to find that useful? Do you want to use this to promote your services? Was this an exercise in lead generation?

It is essential to know the answer to these questions because this will help you build a purposeful online environment for you and your members to benefit from. Defining its true purpose will also set your path and will make sure you follow the right direction. It will be easy to attract the right people in your group if you truly understand the purpose of the group.

2. What value will it provide?

This can be self-explanatory. A very important point to consider providing value is by building a vibrant, active online community through original, well-considered and well-written content. As an enterprise rule, the content of your Facebook community should always do one (or more) of three things: ask a question, provide an answer, offer an opinion. So evaluate what value your Facebook group provides the community. If you are part of that online community, would you find the group valuable? It is important to look at things in your clients’ perspective. Because if your answer to the question is no, it’s probably not worth publishing.

Now, if the answers to these questions are clear, you are more than ready to move to the next steps.

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